Welcome to www.elegantlantern.com! We take the protection and privacy of your personal data very seriously. The following privacy policy is intended to explain to you how we collect, process and use your information when you use the website.

Ⅰ. Scope and purpose of data collection
The data we collect is limited to supporting the following purposes:
Processing your order (such as name, address, email, payment information, etc.)
Improving user experience and service quality
Realizing website functions such as shopping carts, member accounts, message boards
For marketing (provided that you have explicitly agreed)
We promise to process personal data only within the scope of lawfulness, transparency and necessity.

Ⅱ. Types of data collected
We may collect the following types of data:
Identity information: such as name, contact information, billing and delivery address
Technical data: such as IP address, browser type, access time, access path, etc.
Order information: product details, payment records, logistics status
Communication content: such as messages you send through forms, emails or customer service

III. Data storage and retention
We will retain your data in accordance with legal requirements and business needs. Usually includes:
Order and account data: retained for 10 years (German commercial regulations require)
Marketing consent records: retained until you revoke it
Website logs and analysis data: retained for up to 26 months

IV. Data Sharing
We will never sell your personal data.
But we may share with third parties in the following circumstances:
Service providers related to order fulfillment (such as logistics companies, payment platforms)
Government departments or judicial institutions under legal requirements
Analysis or hosting service providers that cooperate to improve website functions (such as Google Analytics, Shopify)
All partners must sign a data processing agreement (DPA) to ensure the security of your data.

V. Cookies and Tracking Technology
We use cookies to improve website performance and user experience, including:
Maintain login status and shopping cart content
Website traffic analysis and function optimization
Personalized content and advertising (enabled only after your consent)
You can manage or reject cookies through browser settings.

VI. Your rights (in accordance with GDPR)
You have the following rights:
Access your personal data stored by us
Request correction or deletion of your data
Withdraw consent, or restrict processing
Refuse processing for direct marketing
Right to data portability
Right to complain to a supervisory authority (German Data Protection Agency)

VII. Data security measures
We use SSL encryption, access control, data backup and other means to protect your data from illegal access, disclosure, tampering or deletion.

VIII. Child data protection
Our website is not intended for minors under the age of 16. We do not intentionally collect personal data from this group.

IX. Changes to the privacy policy
We reserve the right to update this privacy policy at any time. All changes will be posted on this page with the effective date. It is recommended that you review this policy regularly.